Hi, I'm Ayelet.
I lead
product strategy
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product strategy
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product strategy
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With 10+ years in design, I have experience in turning complexity into clear, human experiences. I navigate teams from insight to launch - aligning stakeholders, shaping strategy, guiding design, and shipping results.
Selected Works
Each case shows my dedication to design for impact by bridging business goals and human needs.
Selected Works
Each case shows my dedication to design for impact by bridging business goals and human needs.
Selected Works
Each case shows my dedication to design for impact by bridging business goals and human needs.
Design Principles
Passionate about solving meaningful, essential problems for real users. I design with intent to change outcomes for the better.
Design Principles
Passionate about solving meaningful, essential problems for real users. I design with intent to change outcomes for the better.
Design Principles
Passionate about solving meaningful, essential problems for real users. I design with intent to change outcomes for the better.
Rapid Sensemaking
I navigate ambiguity with speed and structure. I adjust fast and turn fuzzy problems into clear paths.
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Rapid Sensemaking
I navigate ambiguity with speed and structure. I adjust fast and turn fuzzy problems into clear paths.
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Rapid Sensemaking
I navigate ambiguity with speed and structure. I adjust fast and turn fuzzy problems into clear paths.
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Empathy to Execution
I care. For people, quality and impact. I deliver detailed, feasible, valuable solutions.
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Empathy to Execution
I care. For people, quality and impact. I deliver detailed, feasible, valuable solutions.
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Empathy to Execution
I care. For people, quality and impact. I deliver detailed, feasible, valuable solutions.
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Responsible Leadership
I set direction and create conditions for great work- shaping vision, strategy, priorities and decisions.
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Responsible Leadership
I set direction and create conditions for great work- shaping vision, strategy, priorities and decisions.
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Responsible Leadership
I set direction and create conditions for great work- shaping vision, strategy, priorities and decisions.
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Cross-Org Alignment
I connect and bridge different voices to one. I align goals and keep communication flowing.
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Cross-Org Alignment
I connect and bridge different voices to one. I align goals and keep communication flowing.
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Cross-Org Alignment
I connect and bridge different voices to one. I align goals and keep communication flowing.
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About Me
About Me
About Me
Ayelet Fishman Hinz
I specialize in turning ambiguity into evidence-backed products. From problem framing and research to aligned goals and refined delivery, I create solutions that drive user value and business impact.
Product & UX Expert
Consultant
2025 - present
Senior Design Manager
EY Studio
2022 - 2024
Design Manager
EY Studio
2018 - 2022
UX & Service Designer
Whiteboard Innovation & Experience
2017 - 2018
Product Designer & Lecturer
Various
2010 - 2019
Product & UX Expert
Consultant
2025 - present
Senior Design Manager
EY Studio
2022 - 2024
Design Manager
EY Studio
2018 - 2022
UX & Service Designer
Whiteboard Innovation & Experience
2017 - 2018
Product Designer & Lecturer
Various
2010 - 2019
Product & UX Expert
Consultant
2025 - present
Senior Design Manager
EY Studio
2022 - 2024
Design Manager
EY Studio
2018 - 2022
UX & Service Designer
Whiteboard Innovation & Experience
2017 - 2018
Product Designer & Lecturer
Various
2010 - 2019
What Colleagues Say
Trusted by cross-function, cross-industry teams to clarify direction and move forward. Shaping products that make a real difference.
What Colleagues Say
Trusted by cross-function, cross-industry teams to clarify direction and move forward. Shaping products that make a real difference.
What Colleagues Say
Trusted by cross-function, cross-industry teams to clarify direction and move forward. Shaping products that make a real difference.
Ayelet truly listened to our needs and responded with exactly what was required. Helped us prioritize tasks and led a constructive dialogue with all stakeholders to keep the project moving and on target. Never lost sight of the goal while paying close attention to details.
Moti
CDO, Ministry of Economics
Her management style is down-to-earth and collaborative. She brings plenty of ideas while making space for the team to contribute, creating a constructive, comfortable environment.
Yarive
Design Manager, EY Studio
From the very first moment I felt I had someone to rely on. Working with her elevated EY in our eyes - we came to see the firm as a truly professional partner because of Ayelet.
Sarina
Head of UX, National Digital Authority
I’ve consistently seen Ayelet's creative thinking, open mindset, and integrative approach upgrading the work. She identifies needs quickly and brings inventive solutions that move projects forward in a collaborative way.
Hila
CEO, Frida.AI
Communicates clearly with team and clients, pairing empathy with professionalism in every iteraction. Beyond the craft, she instills confidence, creates space for learning and leads by example with ownership and decisive action.
Bella
UX Designer, EY Studio
Ayelet truly listened to our needs and responded with exactly what was required. Helped us prioritize tasks and led a constructive dialogue with all stakeholders to keep the project moving and on target. Never lost sight of the goal while paying close attention to details.
Moti
CDO, Ministry of Economics
Her management style is down-to-earth and collaborative. She brings plenty of ideas while making space for the team to contribute, creating a constructive, comfortable environment.
Yarive
Design Manager, EY Studio
From the very first moment I felt I had someone to rely on. Working with her elevated EY in our eyes - we came to see the firm as a truly professional partner because of Ayelet.
Sarina
Head of UX, National Digital Authority
I’ve consistently seen Ayelet's creative thinking, open mindset, and integrative approach upgrading the work. She identifies needs quickly and brings inventive solutions that move projects forward in a collaborative way.
Hila
CEO, Frida.AI
Communicates clearly with team and clients, pairing empathy with professionalism in every iteraction. Beyond the craft, she instills confidence, creates space for learning and leads by example with ownership and decisive action.
Bella
UX Designer, EY Studio
Ayelet truly listened to our needs and responded with exactly what was required. Helped us prioritize tasks and led a constructive dialogue with all stakeholders to keep the project moving and on target. Never lost sight of the goal while paying close attention to details.
Moti
CDO, Ministry of Economics
Her management style is down-to-earth and collaborative. She brings plenty of ideas while making space for the team to contribute, creating a constructive, comfortable environment.
Yarive
Design Manager, EY Studio
From the very first moment I felt I had someone to rely on. Working with her elevated EY in our eyes - we came to see the firm as a truly professional partner because of Ayelet.
Sarina
Head of UX, National Digital Authority
I’ve consistently seen Ayelet's creative thinking, open mindset, and integrative approach upgrading the work. She identifies needs quickly and brings inventive solutions that move projects forward in a collaborative way.
Hila
CEO, Frida.AI
Communicates clearly with team and clients, pairing empathy with professionalism in every iteraction. Beyond the craft, she instills confidence, creates space for learning and leads by example with ownership and decisive action.
Bella
UX Designer, EY Studio
Ayelet truly listened to our needs and responded with exactly what was required. Helped us prioritize tasks and led a constructive dialogue with all stakeholders to keep the project moving and on target. Never lost sight of the goal while paying close attention to details.
Moti
CDO, Ministry of Economics
Her management style is down-to-earth and collaborative. She brings plenty of ideas while making space for the team to contribute, creating a constructive, comfortable environment.
Yarive
Design Manager, EY Studio
From the very first moment I felt I had someone to rely on. Working with her elevated EY in our eyes - we came to see the firm as a truly professional partner because of Ayelet.
Sarina
Head of UX, National Digital Authority
I’ve consistently seen Ayelet's creative thinking, open mindset, and integrative approach upgrading the work. She identifies needs quickly and brings inventive solutions that move projects forward in a collaborative way.
Hila
CEO, Frida.AI
Communicates clearly with team and clients, pairing empathy with professionalism in every iteraction. Beyond the craft, she instills confidence, creates space for learning and leads by example with ownership and decisive action.
Bella
UX Designer, EY Studio